Scott Bedbury is an American advertising executive formerly associated with Nike, Inc. and Starbucks. He is now a freelance brand consultant, a former member of the Board of Directors for Jones Soda, and CEO of Brandstream, Inc. Bedbury was the marketing executive behind Nike's "Just Do It" campaign, and the rebranding of Starbucks.

In 1987, Bedbury left the agency business to become Nike's worldwide advertising director. During that time Bedbury facilitated the creation of the "Just Do It" Campaign, which, in turn, helped launch Nike into the #1 sporting goods brand worldwide.

Scott Bedbury returned to consulting and writing in 1998, establishing Brandstream , a global brand development company, and the Fricken Company, a parent of Brandstream.

What Great Brands Do