Nir Eyal writes for TechCrunch, Forbes, Psychology Today, and is a frequent speaker at industry conferences and Fortune 500 companies. He is the author of Hooked: How to Build Habit-Forming Products and he have Lectured at the Stanford Graduate School of Business and Design School and has sold two technology companies since 2003.
For most of his career ha has worked in the video gaming and advertising industries where he learned, applied, and at times rejected, the techniques used to motivate and manipulate users. He writes to help companies create behaviors that benefit their users, while educating people on how to build healthful habits in their own lives.
As an active angel investor, he puts his money where his mouth is by backing habit-forming products he believes improve lives. Some of his past investments include: Eventbrite, Product Hunt, Symphony Commerce, Pantry, Refresh.io, Presence Learning, and 7 Cups of Tea.
Although he received most of his education earning an advanced degree from the The School of Hard Knocks, he also received an MBA from the Stanford Graduate School of Business.